Brand
A Brand is the overall image of a company. It is what drives consumers, customers, suppliers, employees to your product. It is the message you are sending out to the world about who and what you are. Branding is about customer experience. Source

Identity
Consistent application of your well defined business image (logo, layout themes, colors,) across many types of media to generate top-of-the-mind recognition in your target audience. Identity is about visuals and packaging. Source

Logo
A stamp, your visual signature. Its purpose is to make an indelible mark on the minds of your customers, your competitors, and your associates. Also called a brandmark. Source

Collateral
Company and product marketing pieces that are given directly to customers or can be viewed by customer in person, such as brochures, cards, and posters.

Target Demographic
Audience to whom the advertising is directed. The target audience is defined in terms of demographic (and sometimes psychographic) characteristics, such as age, sex, education, income, buying habits, and the like. Source

Graphic Arts
The art of printmaking and drawing. Source

Stop-Motion Animation
Stop-motion (also known as stop-action or frame-by-frame) is an animation technique to make a physically manipulated object appear to move on its own. Source

Feng Shui
Rules in Chinese philosophy that govern spatial arrangement and orientation in relation to patterns of yin and yang and the flow of energy (qi). Source

Wabi Sabi
The Japanese art of finding beauty in imperfection and profundity in nature. Source

Bauhaus
Movement and School of German modernist design established in 1919 to bridge the gap between art and industry with graphic expressionism and simple, modern typography. Source

Holism
The whole is more than the sum of its parts. Source

Gumbo
A type of spicy stew typical of Louisiana and South Carolina cuisines. Source