Hotel Zico BrochureHotel Zico asked me to work directly with their printer to ensure the process went smoothly. That's what we did.
design
San Mateo County-Based Hotel Zico is a certified green hotel. Supna and team brought me on to design a fresh brochure that is high end with a personal touch.
Hotel Zico Brochure (design process)
Hotel Zico Brochure (design process)
My challenge was to prepare final print dimensions that fit into a standard business envelope yet convey style and class. Ditching the standard tri-fold form, I created a brand new wide-spread format brochure that fits perfect and looks great.
I created a simple, bold tagline to instantly complement the Hotel Zico brandmark and communicate what makes a stay there unique: Modern Mediterranean.
In the brochure, like any great book, each spread motivates the reader to turn the page.
