Mae LookbookIn the fashion industry, a booklet, usually sparse on words, highlighting a designer's new line.
design

Mae Lookbook by Eric Venuto
Los Angeles-based fashion designer Mae used to live across from my bungalow. Once a week, she'd be outside taking photos of her pretty new textile works. Then one day, she asked me to help her design her new lookbook and linesheets.

Lookbook for Mae (design process)
Mae Lookbook by Eric Venuto
Using a seamless backdrop, this season's model was photographed on a white background. This way, I could super impose her on mystical backgrounds of greek ruins. A damask adds a playful pattern tying each page together. The gold rose is an anchoring focal point.

Client Comments

This looks AWESOME! Amazing job.  Thanks so much - you definitely captured what I was looking for. I'm super happy with how this looks!!  I showed it to a couple of friends (many of whom are artists) and they are very impressed.  Thanks so much for rushing this. Also can I tell you my favorite element is the gold rose.  It's the perfect touch!

Mae Ho
Mae